27 Aug. 2019

1.618 x Premiere Classe

Business

A partnership with meaning


At the heart of Paris Fashion Week, Premiere Classe is welcoming 1.618 and their premium lifestyle collections to the Louvre Tent in the Tuileries Gardens.

Practical, positive and exciting alternatives, offered in the hope to inspire buyers and the French press. 1.618 have provided a selection of essential products so you can kickstart a sustainable lifestyle, which can be found in the eco-design area. It will include style, accessories, jewellery, cosmetics, transport, modern art and much more. You will find their selection in an eco-friendly area created by 1.618.

“When one of the most influential events in the fashion industry decides to take responsibility and contribute to positive change with will, passion and sincerity, it makes us at ‘1.618’ proud to attend their trade-show. As a committed sustainable movement ourselves, we are confronting the same key issues that the ever-changing fashion industry is facing today.” explains Barbara Coignet, founder and CEO of 1.618

In-keeping with their concept of raising awareness for sustainable development through art and design, 1.618 has handpicked outstanding brands for the occasion, as well as innovative projects and an art exhibition inviting the public to reflect on our ever-changing world.

The 1.618 selection will be located in the Louvre tent:

Benjamin Benmoyal, the LVMH X MAISON/0 GREEN TRAIL 2019 winner, will present 3 silhouettes from his final collection: “It Was Better Tomorrow” with “sustainable” fabrics made from recycled strips of material.

1.618 will be showcasing “Waste no More” the last project by Eileen Fisher, leader of sustainable fashion who advocates art and design of a responsible consumption. Circular by design, this “zero waste” initiative combines creativity and innovation, architects and designers, ethics and business.

Regarding accessories - come and discover Jem the first ethical French jewellery brand, Sceau By Sanaui - an accessory line designed to preserve the heritage of moroccan artisans, Amédée Paris - an eco-friendly scarf collection made from an exceptional fabric, and many more. Regarding Ready-to-Wear - 1.618 is presenting Christina Krämer - responsible luxury jumpers in environmentally-friendly cashmere, Valentine Gauthier - a responsible and committed designer, Tanguy Collection - who advocates the re-use of natural and traditional primary materials, to mention but a few… Finally, there will be Lifestyle, for example Ujet - the electric scooter or Water Rower & Sprintbok - a new way to workout.

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